We rescue imperfect-looking fruits and vegetables from local farms and transform them into delicious chips and smoothies โ because good food shouldn't go to waste.
Farmers lose $13B/year on produce rejected by retailers for cosmetic reasons โ a bent carrot, a spotted apple. Perfectly nutritious. Completely unmarketable.
30โ40% of all food is wasted, with aesthetic standards the primary driver. Grocery shelves demand visual perfection โ everything else gets tossed.
Wasted food means excess pesticides, soil degradation, and greenhouse gas emissions โ compounding the climate change that further reduces farm yields.
Stanford research confirms a global slowdown in farm productivity driven by climate change โ making every unit of saved produce more valuable than ever.
I-Cycle is a tech-enabled food platform connecting local farmers and grocery stores with eco-conscious consumers โ through products that make imperfect produce irresistible.
Available via subscription app or at local retail locations across Sammamish, Kirkland, Bellevue, Redmond, and Seattle.
From Sammamish to Seattle, I-Cycle is expanding into grocery stores, fitness studios, and community retail points throughout King County โ with more locations coming soon.
Carry I-Cycle in Your Store โ
I started I-Cycle because I saw local farmers losing money on perfectly good food โ just because of how it looked. There had to be a better way. And there is.
Whether you're a farmer, grocer, city official, or just someone who wants to snack better โ we want to hear from you.
Partner with us to collect and monetize imperfect produce
โCarry I-Cycle and reduce your own shrinkage simultaneously
โExplore how I-Cycle advances local sustainability goals
โStudent entrepreneurship, food waste, sustainability policy
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